Gianni Scumaci

Gianni Scumaci is a third generation hairdresser who grew up above the family barbershop in Lincoln, England. He was cutting hair by the age of 11 and by 14 had toured in the UK performing hair seminars on stage. Soon after this he was accepted in the prestigious House of Vidal Sassoon in London. Under the close direction of Tim Hartley and Mark Hayes Gianni became the youngest Creative Director in the company’s history. He was responsible for the creative direction in salons and headed up the internal Sassoon Staff Training Academy. Gianni was influential in the cutting and styling of the Vidal Sassoon international campaigns. In 2000 Gianni created ‘The Fanni’, a haircut, which had a global impact on the fashion world and dictated the look for many fashion houses. Gucci, Jill Sander and Gap utilized the new look for their shows and advertising campaigns. The haircut became a question in the board game Trivial Pursuit. Gianni was invited for many years to work at the Academy Awards in Los Angeles and cut the hair for several Oscar nominees. In 2004 the art of cutting hair was seen in a different light due to his innovative vision. The next step was creating his work in an alternative context outside the hair industry particularly in collaboration with fashion. This led to his haircuts featuring the cover of British Vogue and in editorials from Vogue Italia, Nippon and L'uomo Vogue. He was the first haircutter in i-D magazines history to be celebrated with an un-commissioned feature photographic editorial recognising his unique talent for hair cutting and street casting. He has worked with Patrick Demarchelier, Walter Chin and formed long standing working relationships with Tim Walker & David Bailey. In 2010 Shiseido appoints him as the International Vision Director for the beauty giant's prestigious hair care brand Joico. GS Education is formed and he creates his inspired global Salon i-Deas concept for the brand inspiring and developing many hairdressers across the world. Gianni has been invited to share symposiums with Bella Freud and Amanda Harlech and is now regularly booked internationally for his public speaking on the social function and the hidden intelligence of a hairdresser. In 2016, Apple & Nike invite him to be a guest speaker and share his work and creative process within their theatres across their stores. Currently Gianni continues his creative collaborations and is independently brand free performing hair shows internationally and conducting seminars and workshops based on his GS education syllabus. In 2018 Gianni was appointed Vision Director for John Frieda Salons.