3 steps to ensure you get the best from #SalonLove.
Everyone’s favourite station WIIFM. What is in it for you, your team and your clients? Communicating the benefits for all is paramount to the
success of the #SalonLove campaign. Use the QR codes to help your clients download the APP and make sure they enter your salon on entry. This will ensure their orders are applied to your salon account so start earning with the first sale and will be rewarded with every order. Make sure the team understand how they will be rewarded for client purchases on the #SalonLove APP. You will be more successful if the team is behind the campaign.
2. Create reason to BUY
Remember the #SalonLove App is an addition and support to in-salon retail! Let your clients know your salon products are available even when they are not in the salon. When you communicate the importance of great haircare ( your clients hair goals are created 60% what you do in the salon and , 40% what she does at home to maintain the style ) you create urgency. When you make the products available outside a salon visit you create convenience. When we provide a free gift we create another incentive to buy. The recommendations and advise given during the service are imperative to your campaign success.
3. Promote! Promote! Promote!
Your guests know you, trust you, and want to help support your business. So, initiate a full-blown campaign to ensure your clients know your products are always available even when they are not visiting the salon. Use our in-salon material and digital assets to promote #SalonLove. Take the steps to ensure your salon make the most of m-commerce and reap the benefits.